What is nudging?
Nudging occurs when someone is indirectly influenced to make a decision. Small suggestions can change the way people make decisions without them being conscious of the nudge.
How is well being reflected in products?
Products are designed so that people are nudged into buying. To successfully advertise, you must identify the problem that product will be able to assist. For example, McDonalds in America is associated with getting food quickly. Some busy people can get well-being by saving time so they can move on to whatever it next. So the advertisement works because it proposes a solution to a problem. This can also be influenced by culture. For example, I've noticed in Denmark people seem to value an old building as somewhere cozy and sometimes preferable to a new building. In America, this is often seen as a problem, and if looking for a place to stay, we tend to prefer new places.
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